B2B Engineer Green Metrics 
crowdSPRING Blog
JANUARY 28, 2019
Social Triggers is the brainchild of Derek Halpern – entrepreneur, marketing expert, and one-man success engine. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. Neil Patel’s Blog. Social Triggers. Image courtesy of Eventual Millionaire. Small Business Trends.
Occam's Razor
JULY 1, 2013
Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. But fresh relevant content is also of value in our search engine optimization efforts, keeps a pipeline of socially shareable assets going. Your users are happier. I would recommend that latter.
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Occam's Razor
AUGUST 11, 2014
Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance.
Occam's Razor
JULY 22, 2013
Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. And really the list is too long. ADD TO BAG.
Occam's Razor
OCTOBER 24, 2016
Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?
Occam's Razor
AUGUST 12, 2013
All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. You can visualize the impact of applying three models at one time.
Occam's Razor
DECEMBER 8, 2017
If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. To assess a more complete answer, we turn to our trusty search engine Bing…. Perhaps some kind of B2B sales.
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