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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing.

SEO 59
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Digital Technology MoshPit

Gregg Fraley, Author of Jack's Notebook

MoshPit has teams combine new technology with existing processes, products, IP, market insights, and services, in an exhaustive way. GFi has worked with a diverse set of organizations, including: start-ups, Fortune 500 companies, non-profits, consumer goods, and B2B manufacturers. Social Media. Artificial Intelligence.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Individuals don’t make B2B buying decisions; groups do. Who is following you on social media? Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. Tools for IP-targeted ads: MRP ; Terminus. ABM doesn’t stop at lead generation or new opportunities.

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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

Other tactics that support paid campaigns—like company-specific content and strong social media profiles—are equally vital. Promotion of account-based content via social media. Social media may be the most powerful ABM channel. LinkedIn is the king of social media platforms for ABM.

PPC 131
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Should You Get Rid of Your Website’s Lead Forms?

ConversionXL

True, some companies experimented with social media as a sales channel as well. Case in point: Earlier this year, we ran a secret shopper-style survey where we filled out lead capture forms and made sales inquires on 433 B2B websites. Form Performance, By the Numbers. Image Source. sales, support, etc.),

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How to Setup Google Analytics and Segment Your Data

ConversionXL

You might consider filtering out internal IP addresses, for example. If the answer is no and you’re a B2B SaaS company, that might be a problem. You can read about (and download) these two segments and a custom Google Analytics report for social media here. Setup any Filters you’re interested in. Goals setup.

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How to Setup Google Analytics and Segment Your Data

ConversionXL

You might consider filtering out internal IP addresses, for example. If the answer is no and you’re a B2B SaaS company, that might be a problem. You can read about (and download) these two segments and a custom Google Analytics report for social media here. Setup any Filters you’re interested in. Goals Setup.