ConversionXL

OCTOBER 16, 2022

By meeting buyers’ post-purchase needs , you’ll improve customer retention. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. Image source ). Data-driven targeting.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Digital marketing metrics are values that are used to track and measure campaign performance. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 15, 2016

However it comes with its own set of challenges, like retention and churn. Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. Customer Acquisition Cost (CAC) – refers to the resources that a business uses in order to acquire an additional customer. Image Source. Lead Nurturing.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Mike Michalowicz

FEBRUARY 11, 2013

Surprises always work to instill loyalty and retention. Marketing gurus often refer to it as “differentiation.” Ask them to consider referring their smaller cases or business they don’t have time to handle, to you. Customers come to expect rewards when they are members of a program. Plus, you’ll be helping others.

Small Business 167

Small Business Marketing PR Social Media 167

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Pipeline Measurements # of Targets - sometimes referred to as “suspects&# this is anyone in the universe who is on the receiving end of your marketing.

B2B 42

B2B Metrics Marketing Startup 42

steveblank.com

JULY 8, 2011

It’s more reference material. … I think Steven Gary Blank, the guy behind “The Four Steps To The Epiphany,&# has this nice list which I reference periodically. Your list is a great reference by the way. Thus, these pages. I’ll add more as time goes on. Glad you and everyone else found it useful.

Software Review 110

Software Review Startup Silicon Valley Analytics 110