Duct Tape Marketing

DECEMBER 24, 2015

Use “Call Only” campaigns – if phone calls are relevant to your activity, create campaigns with the sub-type of “call only”, these campaigns are targeted only to devices that can make outgoing calls. Clicks on the ads from this campaign will call your number and not direct to a landing page.

Sales 28

Sales Matching B2C Campaign 28

Up and Running

JULY 26, 2021

When communicating the timeline, provide any details on major business milestones coming up that may affect the launch of the site, such as a digital marketing campaign or product launch. You can do the same approach if you are searching for a designer who specializes in B2C or eCommerce sites. Selection criteria.

Design 149

Design eCommerce B2B Web 149

ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Most refer to these correlative metrics as Wow Moments or Aha moments. Orchestrating Your Personalization Campaigns. Google Adwords? Having found this insight, they focused all efforts around that. Algorithmic segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MARCH 31, 2021

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? Writing this report in an editorial-style provides a reference about your audience that’s easy to digest. What’s the biggest challenge you currently face in your role? What are your goals for the next 3-6 months?

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

MAY 22, 2019

John Jantsch: So no pop culture reference. To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? People searching for SEO campaign were landing on it and they wanted what you said.

SEO 60

SEO Kansas City Kansas Missouri 60

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 8, 2021

A popular way is to include the cost of re-engagement campaigns in the acquisition cost. Lifetime value refers to the total amount a customer is expected to bring in during their stay with your business. Consider the following funnel for a Google Ad campaign: You spent $1,000 on a campaign that yielded 5 customers with a CAC of $200.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MAY 14, 2013

Many businesses get the idea treating customers in ways that make them want to return and refer, but you should also look at your best customers as collaboration partners able to help you formulate plans for growth. Why not include them in content creation and marketing campaigns? These are what I refer to as you community champions.

Engineer 72

Engineer Customer Community B2C 72

Duct Tape Marketing

OCTOBER 26, 2017

These aren’t even B2C companies – they’re selling software platforms! Given these are referring to social accounts, there are plenty of popular radio shows and podcasts that have 30,000 followers on, say, Twitter or Instagram. Tips for Running Your First Radio Ad Campaign. Inexpensive. “So Access to Micro-Influencers.

Advertising 49

Advertising Hosting B2C Audience 49

Occam's Razor

JANUARY 20, 2010

Apply the Organic Search segment to that report (in Google Analytics segments are on the top right, in other tools please refer to user manual). Click on Referring Keywords and now you are looking just at the keywords bringing traffic to this page. Use it to time your campaigns. "When More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. According to the benchmark report, most affiliates work in the B2C space (79.45%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Duct Tape Marketing

MARCH 23, 2023

So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. So you, I have a framework that I think you probably refer to it as "best" because that's what it's spells, B E S T. John Jantsch (09:28): Yeah. So you wanna kinda unpack that. The good message has. Tower, yes.

Framework 76

Framework Audience Audio Elevator Pitch 76

ConversionXL

NOVEMBER 15, 2016

Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. Customer Acquisition Cost (CAC) – refers to the resources that a business uses in order to acquire an additional customer. In a way, B2C marketers have to worry about “lead nurturing,” too, it just tends to be after the purchase.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. The first part is frustrating, the second part is deadly.

Analytics 165

Analytics Marketing Channel Metrics 165

Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” Ask them to consider referring their smaller cases or business they don’t have time to handle, to you. Companies that incorporate article marketing into their marketing campaign demonstrate their expertise in their respective industry while simultaneously attracting new customers.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

MARCH 14, 2024

Do they have case studies, references, really, that are not just saying they're nice people that really help demonstrate the ability to drive growth? We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. I mean, is there social proof?

Hiring 69

Hiring Leadership Email Campaign 69

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns? Will I focus more on referring sources or social traffic first? I'm trying to see if I bump into my company's ads (display, text, any other type). So important to have them.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

DECEMBER 9, 2013

Because this takes more time to communicate, you’d likely use long form pages or even better, an email drip campaign to communicate over a longer period and properly tune their emotions to a place where they feel empowered (not pressured) to solve the problem. Overall, the campaign would involve a lot of text. image source.

Sales 126

Sales B2B Campaign Video 126

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. He publishes only quality, in-depth content, which is why his graph of referring domains keeps growing: Even if you’re not as famous as Brian Dean, investing in detailed guides and how-to’s definitely pays off. Have you built a relationship with the editor?

B2B 142

B2B Social Media Email Campaign 142

Designmantic Blog

MARCH 6, 2018

This is true considering she is the author of the eBay ‘For Dummies’ series such as eBay Business ‘All-In-One Desk Reference for Dummies,’ ‘ Starting an eBay Business For Dummies’ as well as a range of other e-commerce related books. Komen, Levi’s and more. She was listed by Inc. Cindy Ratzlaff.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Occam's Razor

JUNE 28, 2011

I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. It is not hard to imagine what a B2C site is trying to do. Even for our branding campaigns ? That our campaigns are not focused on Visitors (not just Visits!), Salivating? Visitor Loyalty, bam!

Metrics 126

Metrics Web Analytics Campaign 126

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Pipeline Measurements # of Targets - sometimes referred to as “suspects&# this is anyone in the universe who is on the receiving end of your marketing.

B2B 42

B2B Metrics Marketing Startup 42

Duct Tape Marketing

APRIL 10, 2019

Two B2Bs and one B2C. No, two B2Cs and one B2B. The best thing about school moms is they refer like crazy and they are all great on Facebook. I’m referring them, they’re referring me. We did do campaign planning, that was a really good one because campaign planning can bring everything in.

SEO 77

SEO Networking Engineer Marketing 77

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. There are two basic types of marketing – inbound and outbound.

Marketing 28

Marketing North America Lead Generation B2B 28

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. Seems like a very successful marketing campaign. #56 Great reference man. But in order to claim it, they have to allow us to reference what them in our marketing literature which helps us. Justin #14 Eugene Mandel on 08.18.10

Software Review 78

Software Review Software Revenue Cofounder 78

Up and Running

MAY 21, 2014

So then my definition of sales is, turning “know, like, and trust” into try, buy, repeat, and refer. With these terms; know, like, trust, try, buy, repeat, and refer, represent to me, are behaviors, actually, that our buyer wants to go on. Who else, you know, could they refer. A department. Who do they report to?

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

MAY 24, 2012

When a neutral third-party says something good about you, you can use that as a reference and instantly make your claim much more believable. It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person. Not too many.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

Occam's Razor

JUNE 7, 2017

Let’s switch gears and look at a B2C company with a massively positive opportunity to leverage the word Social in every way on these platforms… Chick-fil-A. Bonus Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Better numbers, as you might expect. 1k | 89 | 73. Divided by 7,775,155. Unaided Brand Recall.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

steveblank.com

JULY 8, 2011

It’s more reference material. … I think Steven Gary Blank, the guy behind “The Four Steps To The Epiphany,&# has this nice list which I reference periodically. Your list is a great reference by the way. Thus, these pages. I’ll add more as time goes on. Glad you and everyone else found it useful.

Software Review 110

Software Review Startup Silicon Valley Analytics 110