Remove B2C Remove Channel Remove eCommerce Remove Security
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Key Considerations for B2B eCommerce

The Startup Magazine

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Like all ecommerce sites, B2B companies need a simple yet reliable B2B ecommerce platform to make it as easy as possible for their customers to order.

B2B 120
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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them.

Channel 165
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

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How Personalized Marketing Can Increase Your eCommerce Sales

ConversionXL

The following infographic, “ eCommerce Goes Personal ” summarizes just how personalized content can yield significant improvements in our business objectives. According to Monetate , email still provides the best conversion rates when compared to other traffic sources in eCommerce. Email remarketing. Behavioral targeting.

eCommerce 112
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

After going through multiple levels of security, I was led upstairs, met my contact, and had my meeting. It was an alarming day at the office, and one that illuminated sincere office security concerns. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Shopbop: (Luxury) Ecommerce and Branding Done Right! Security Choice: The Power of Conversion Through Transparency. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. It says Continue securely. A really nice way to do a multi-channel strategy. The suggestions engine they have.

Web 164
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Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). B2C sites like Travelocity and Fry's have not cornered the market on this. Time to obsess about multi-channel outcomes. Follow-on views.

Design 150