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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127
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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Voice search will make some companies less competitive, like non-Amazon sellers of commodity goods. For many ecommerce companies, however, competing in voice search on Google is secondary to competing with Amazon Alexa.

B2B 100
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Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

One of my favourite implementations of Treemaps is in the competitive intelligence tool Compete. At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). You can hover over each box to get a sense of the key metrics. It shows all the incoming traffic to a site as a Treemap.

Analytics 143
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

I'll do at least five or so brand-related queries ("credit karma reviews"), and at least ten to fifteen non-brand/long tail queries ("free credit scores," "best credit score website," "credit score reporting scams," etc.). Channels where they should exist but don't. I make a note of: 1.

Web 138
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Back to our story. Start a conversation.

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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. It has more than 2 million users, and supports more than 30 languages.

Mobile 103