Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Community 81

Community Marketing Audience Networking 81

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Set up a referral program that allows them to save money on future purchases.

SEO 80

SEO eCommerce Analytics Software Review 80

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

B2C 148

B2C Generative AI Artificial Inteligence 148

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. Use this space to show your customers they are a valued part of your community. . Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 29, 2018

Both freemium and free-trial programs are product-led strategies: they show instead of telling. Those near-term sales, while enticing, may erode a brand and hurt retention. That’s different from B2C SaaS products (Murphy uses the example of smartphone games), in which consumers may simultaneously use several. – Tom Tunguz.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Professional communities on social media are strong. Pick your brand channel that has the most engaged community (i.e. I have just over 900 points and rank #97 in the Moz community.

B2B 110

B2B Marketing Social Media B2C 110

Mike Michalowicz

FEBRUARY 11, 2013

People have always gathered to talk about business, life and community events. Many communities now have online forums/bulletin boards that offer varying levels of paid memberships. Just remember not to get caught up in community drama as every post represents you and your business! Social media isn’t new. Be Generous.

Small Business 167

Small Business Marketing PR Social Media 167