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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 78
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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

Brant and Patrick undertook a difficult challenge: to provide a generally accessible introduction to Customer Development, without diluting its impact or dumbing-down its principles. The Entrepreneur’s Guide is an easy read. It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff.

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4 Rockstar Tips to Grow Your Business

ReadWriteStart

According to a report from the Content Marketing Institute (CMI), 91% of B2B marketers and 86% of B2C marketers say content marketing is vital to their marketing strategy. CMI reports that 77% of B2B marketers and 78% of B2C marketers rate content marketing as moderately, very, or extremely successful for their business.

B2C 78
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Twitter Link Roundup #233 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page? A Great Job Interview Requires a Great Conversation – crowdspring.co/1w2Owuk.

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Taking on Tech Titans

Reid Hoffman

During the conversation, Ramaswamy, Hoffman and Yeh explored how startups can approach building a differentiated product, to identify different levels of competition, and how large incumbents view the challenger startups. You can listen to the podcast here, and read the full transcript of the conversation below. TRANSCRIPT.

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Taking on Tech Titans

Reid Hoffman

During the conversation, Ramaswamy, Hoffman and Yeh explored how startups can approach building a differentiated product, to identify different levels of competition, and how large incumbents view the challenger startups. You can listen to the podcast here, and read the full transcript of the conversation below. TRANSCRIPT.