The Startup Magazine

OCTOBER 14, 2021

Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. Richard: I went to school for accounting and followed a path after graduation that those of us in that major typically follow: I started working for a CPA firm in Miami. TSM: What inspired you to start Taxfyle? I figured if I was having that issue, other people might be, too.

CPA 138

CPA Founder Vertical Cofounder 138

Mike Michalowicz

AUGUST 3, 2015

He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. Corporate Partners. Also offers an adviser program for CPAs, bookkeepers and business coaches. Creditsafe USA on LinkedIn. David Knowles’ LinkedIn page.

Iceland 60

Iceland CPA Europe B2C 60

ConversionXL

FEBRUARY 3, 2017

As Robert Glazer of Acceleration Partners explains, most affiliate marketing programs aren’t even properly managed, let alone optimized regularly… Robert Glazer , Acceleration Partners: “In the best-case scenario, their programs don’t reach their full potential. Are you aware of your cost per acquisition on other channels?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 21, 2017

As Mike Filbey put it: Mike Filbey: “We look for partners that have a very high authority and large email lists. The Cost of Influencer Marketing and How to Measure ROI. The real question is, what is the cost of influencer marketing and what is the ROI? Cost per Engagement. Cost per Engagement. Cost per Lead.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

APRIL 12, 2017

How much can a bad form cost you? 23 partner-based projects. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?

San Antonio 86

San Antonio Metrics B2B Analytics 86