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Episode 39: Cash Flow and Niche Focusing with David Knowles and Kacee Johnson

Mike Michalowicz

He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. Also offers an adviser program for CPAs, bookkeepers and business coaches. Also offers an adviser program for CPAs, bookkeepers and business coaches.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. CPM Calculator CPA Calculator Website Optimization ROI Calculator. B2C Email Marketing. B2C Email Marketing. Social Media Community Management Social Commerce Social Integration Social Media Smarts.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Now, I’d argue that perhaps “altruistic” is not the correct word for modern referral marketing as many programs are incentivized with gift cards, additional features, swag, etc. You might then decide to start an affiliate marketing program to help you reach new audiences. How Does It Work, Exactly?

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. David Nye: How to Manage a Large-Scale Testing Program. Needed investment in a “Test and Learn” program. Measure the health of your program. You need early wins to prove your program. Image Credit. LIFT Model.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Set up loyalty programs to reward customers. Loyalty programs are a way to get customers to buy again. Create a referral program that encourages recommendations.

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