Remove B2C Remove Email Remove Sales Cycle Remove SEO
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

So we had those two assets: Website Grader and the resulting email list. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.)

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Looking for your summer internship? Look no further.

Austin Startup

To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email your resume or detailed LinkedIn profile & short description of why you’re interested in startups, particularly JustLegal, to rc@justlegal.com.

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Marketing Automation: Solving Problems At The Push Of A Button

YoungUpstarts

Automation helps with mass emails, social media replies, and on-page content. The increased difficulty and added opportunity is ironic and problematic for business-to-business companies as well as B2C (business to consumer) advertisers. Blackhat SEO. Automation is sometimes associated with ‘spam’ or blackhat SEO efforts.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. This works on email, too. Good email copy needs to stop a busy person from doing whatever they were doing before. Longer decision cycle. Email-based enrichment opens better onboarding flows.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Consider every possible way to minimize this.

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Why You Should Start Marketing the Day You Start Coding

Software By Rob

This is best achieved by building a launch notification email list, something fairly commonly implemented these days. In 2-4 hours you can setup a landing page and begin collecting emails. In the above situation, assume you have 650 targeted email addresses you’ve compiled through some small marketing efforts and a landing page.