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How to Build a Beloved Product Without Email Marketing

ConversionXL

In many cases, customers are more willing to give out their info when rewards are at stake, like discounts or sales. But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. Email blindness was setting in.

Email 151
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Scaling Sales: From Craft to Machine

Seeing Both Sides

I''ve been thinking a lot lately about scaling sales. . Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. How do I build a repeatable, scalable sales process that is like an industrial machine - not a crafts project? 1) Enterprise Sales.

Sales 50
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.

Video 129
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How to Radically Stand Out with Brand Marketing

ConversionXL

And yet, revenue went up by 45% YoY. If you spam the non-buyers with sales CTAs, you’ll only annoy them. To stand out in a sea of people spouting their stats and asking customers to attend their webinars, be authentic. They show original sales intelligence data and they post relatable memes. Brand is your strongest asset.

Marketing 109
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Webinars Conferences & Expos. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. More Categories. Live Events.

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The ROI of Lead Scoring

Duct Tape Marketing

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

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After the Lead Magnet: How to Nurture B2B Leads

ConversionXL

of webinar leads ever convert to customers. Sequences did little to nurture my awareness before asking for a sales call. This post from CXL includes some good examples of meaningful KPIs for an email sequence: Gross customer adds; Marketing-qualified leads; Time-to-close; Revenue. Schedule a call with sales.

B2B 131