Bankruptcy Cost Retention Revenue 
Both Sides of the Table
APRIL 26, 2016
The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. Poorly calculated LTVs can become BVs (bankruptcy values). Customer acquisition cost. The first input is CAC.
ConversionXL
DECEMBER 7, 2017
In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. The CEO cut costs. That latter term is used to describe an initial offer that generates enough revenue to offset the cost of acquiring a customer. Marketing where you don’t have to is called a subsidy cost. They brought me in as CMO.
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The Startup Magazine
MAY 9, 2024
Despite securing massive funding, WeWork spiraled into bankruptcy after a debt-driven expansion, exacerbated by a pandemic-induced decline in office space demand. Their net revenue retention (NRR) soared to 150%, a testament to their product’s value to existing customers.
YoungUpstarts
DECEMBER 2, 2014
In fact, since 2000, more than 10 million Americans have filed personal bankruptcy due to their employers’ failed health insurance plan. Making this switch will allow companies and employees to save up to $12,000 per employee per year, while offering a better employee health benefit program for recruiting and retention purposes.
Occam's Razor
JULY 18, 2011
Finally let’s not forget a very, very important signal of our email marketing effectiveness: Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers. It might seem logical that you’ll also measure the second most overused web metric: Average Revenue per Email Sent = total revenue / # of emails sent.
YoungUpstarts
JULY 5, 2018
2017 was capped by the announced bankruptcy of Toys “R” Us, a once formidable retail giant. In all, there were 662 bankruptcy filings in retail last year, according to data cited by CNNMoney. What they keep is paid for, and the other items can be returned at no cost. That amounts to a 30 percent year-over-year rise.
Occam's Razor
APRIL 23, 2012
Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. Revenue vs. Economic Value. That is a reflection of a deep obsession on Revenue. When your KPI is revenue, you are focused on trying to get as many single-session conversions as possible.
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