Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. Rebelling is simply a form of snobbery. So What is This Underbelly of Which You Speak? Underbelly.
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets.
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Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Startup Lessons Learned season one : Every post from the blogs first year in print form.
Startup Professionals Musings
MARCH 23, 2013
If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).
Startup Lessons Learned
SEPTEMBER 2, 2008
And the same is true in reverse - a lone brilliant coder can build a great widget, but it takes a system of people working well together to produce consistently great results. Get in touch: Twitter Email Facebook Linkedin Additional resources Startup LessonsLearned, All Seasons : Every post from the blog, in one 600+ page PDF.
ConversionXL
FEBRUARY 3, 2022
These experiments could include: Identifying highest performing pages or content and creating more like it; Testing new calls-to-action by aligning offers with the funnel; Evaluating new tools or widgets to serve those calls-to-action, such as OptinMonster or Sumo. Search engine marketing: Driving ROI from searchers.
ConversionXL
DECEMBER 13, 2022
Ignore blog posts that tell you “99 Things You Can A/B Test Right Now.” This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. A lot of blog posts tout magic numbers like “100 conversions” or “1,000 visitors” as stopping points. How to improve A/B test results.
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