Remove Books Remove Equity Remove PR Remove Product Development
article thumbnail

Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Current and new customers care a lot more about product or service quality, and the value of your item.

article thumbnail

Beware The Consultant

infochachkie.com

Instead of hearing from your long lost third-cousin, you will be inundated with an avalanche of ‘congratulatory’ emails, calls and letters from people who want to relieve you of the burden of your hard-earned equity round. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

Equity 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Model Your Marketing Against the Product Lifecycle

ConversionXL

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Slow skimming. Consistency.

Product 142
article thumbnail

Transcript of How Leaders Can Create Inclusive Cultures

Duct Tape Marketing

We’re going to talk about her book today called How to Be an Inclusive Leader: Your Role in Creating Cultures of Belonging Where Everyone Can Thrive. Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. Read the book. My guest today is Jennifer Brown.

Hiring 39
article thumbnail

Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

ReadWriteStart

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. He should then bootstrap his product development by using the consulting fees. Through SEO and mommy blog PR, Lee can tap into this market.

article thumbnail

Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

www.readwriteweb.com

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. He should then bootstrap his product development by using the consulting fees. Through SEO and mommy blog PR, Lee can tap into this market.

article thumbnail

Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

www.readwriteweb.com

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. He should then bootstrap his product development by using the consulting fees. Through SEO and mommy blog PR, Lee can tap into this market.