Bootstrapping Business Model Cost Sales Cycle 
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
” How many times have you heard someone agree that “it would be great if someone did X,” but when show them someone did do X, but it costs $39.99, they don’t buy? Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self).
ReadWriteStart
JUNE 16, 2011
For the uninitiated, Zoho introduced a CRM system that was one-tenth the price of Salesforce.com and penetrated the lower end of the market using an Indian cost structure. They charge $9, $29 and $59 per agent per month and I am eager to see bootstrapped, scrappy Freshdesk morph their pricing structure to aggressively compete with them.
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Hippoland
AUGUST 16, 2018
A business like that will just have a really hard time raising money at the early stages, and if that’s feedback you are getting from at least 2 people, you may want to consider adjusting your plan and raise from angels and/or bootstrap for a long time. It just means VCs will shy away from it. We do not.).
Hippoland
AUGUST 8, 2018
Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business.
Hippoland
AUGUST 8, 2018
Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business.
Hippoland
AUGUST 16, 2018
A business like that will just have a really hard time raising money at the early stages, and if that’s feedback you are getting from at least 2 people, you may want to consider adjusting your plan and raise from angels and/or bootstrap for a long time. It just means VCs will shy away from it. We do not.).
Startup Lessons Learned
APRIL 14, 2009
What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Most importantly, they have lots of data about the unit economics of their business.
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