Bootstrapping Media SEO Viral 
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
"We're better than everyone else at SEO.". "A We're putting a 'Retweet' button inside the product to encourage viral growth.". WhenBusy is a bootstrapped startup that lets people schedule meetings with you in currently-available time-slots without you having to share your calendar [disclosure: I'm an advisor].
Software By Rob
FEBRUARY 2, 2011
So while at first glance it would appear the social media sources brought in way more traffic than organic search due to the mountainous peaks of their curves, the compounding nature of the consistent organic traffic actually brought in around 70% of each of the other two peaks. These are the ones batted around in the media.
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Hippoland
AUGUST 8, 2018
A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business.
Hippoland
AUGUST 8, 2018
A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business.
Software By Rob
MARCH 26, 2015
I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc. all at once.
Software By Rob
MARCH 26, 2015
I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc. all at once.
Duct Tape Marketing
DECEMBER 28, 2023
Should you bootstrap? And I built my expertise up in digital market and the time when everyone wanted to know how to do SEO and online marketing, I was there. So I think that's partly just from my ability to absorb information and knowledge in a space that's so new and something, one of the main things I was doing was SEO. (16:08):
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