VC Cafe

JUNE 6, 2024

Benchmark: Serena Capital suggests that B2B SaaS startups should aim for a 10% month-over-month MRR growth rate in the early stages. Net Revenue Retention (NRR) Definition: NRR measures the percentage of recurring revenue retained from existing customers over a given period, considering upgrades, downgrades, and churn.

B2B 78

B2B Burn Rate Generative AI Retention 78

Up and Running

OCTOBER 7, 2019

Many startups focus on growth (instead of profits) and often need to track KPIs that may be different from those used by established businesses: Burn rate : indicates the company’s negative cash flow or how quickly it’s spending money. Activation rate: measures how many visitors are engaging with your website or app. Sales KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

YoungUpstarts

JUNE 17, 2019

Startups are regarded for their embrace of industry disruption, all the while constantly trying to limit their burn rate and conserving their capital for future growth. The push-pull of entertainment and engagement is a subtle balance, but one which works wonders for audience retention when done right. Marketing: startup style.

Marketing 147

Marketing Startup Burn Rate Advertising 147

View from Seed

OCTOBER 15, 2014

Include both positives and negatives for a more productive board conversation, which is especially critical in the seed stage since nearly everything is in “figure it out” mode. For ExampleCo, our fictional mobile startup, these core metrics might include app engagement, user growth, user retention, active users, and so forth.

Seed Stage 331

Seed Stage Cap Table Metrics Burn Rate 331

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Software as a Service (Saas) benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

Both Sides of the Table

JUNE 17, 2017

They don’t want high burn rates but they will never fund slow growth. They got a bigger office space so their employees would feel comfortable and they could improve employee retention. Revenue When I look at an income statement I start by focusing on the revenue line.

Stock Options 227

Stock Options Startup Dilution Venture Capital 227

Hunter Walker

NOVEMBER 25, 2022

That’s what a conversation between a job candidate and a VC are called. Now, I LOVE these conversations with possible new team members, but take a very different approach. It’s also a reminder why keeping your personal burn rate low is such a career expanding move. ‘Sell calls.’ I don’t sell them.

Salary 56

Salary Burn Rate Dilution Equity 56