Burn Rate Customer Development Hiring Product 
Steve Blank
SEPTEMBER 5, 2018
Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. He just hired Meg Whitman.
Steve Blank
SEPTEMBER 7, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Three to six months after first customer ship, if Sales starts missing its numbers, the board gets concerned.
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Steve Blank
SEPTEMBER 3, 2014
As he was learning from potential customers and providers he would ask, “What if we could have an app that allowed you to schedule low cost moves?” And when he’d get a positive response he’d show them his first minimal viable product – the mockup he had created of the User Interface in PowerPoint. This was a great call.
Steve Blank
FEBRUARY 11, 2010
The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers. Me – “How’s that?”
Feld Thoughts
NOVEMBER 18, 2013
They close on the $750k, hire a buddy or two, buy some Macs, and get to work. ASC starts building product, but as they get into the thick of it, the team realizes executing on their vision is going to be extremely hard. Early customer development talks are going great which keeps the team really excited.
Both Sides of the Table
NOVEMBER 3, 2009
People mistook extra doses of Ajax for a successful product. The last couple of years has also seen the huge initial success of Ycombinator, the Lean Startup and many other product driven approaches to going to market. I have seen really great product people espouse the death of the business plan. Do so at your peril.
Steve Blank
NOVEMBER 18, 2010
These false assumptions – that you know the customer problem and product features – led startups to organize their product introduction process like the diagram below – essentially identical to the product management process of a large company. The Revenue Plan – The Third Fatal Assumption.
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