VC Cafe

NOVEMBER 2, 2019

Is my churn rate below the category average? Benchmarks are typically specific to stage/business model/geo. Top-line metrics are indicators of success, not the one bar to clear to raise funding for your startup. 500 Startups created a helpful primer on key B2C metrics. Benchmarks for deep tech startups.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

FEBRUARY 3, 2022

Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. Some see growth marketing as the antithesis to an in-depth digital marketing strategy that cultivates a business over time using storytelling and content marketing. Growth marketing was born out of necessity.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

David Teten

DECEMBER 3, 2019

See Bessemer Venture Partners’ A comprehensive guide to security for startups. Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. For more on gathering data and using it to assess companies, see How to Assess Startups Using Machine Learning. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

APRIL 8, 2013

The cycle combines concepts from the world of Lean Startup — which is all about continuous, iterative improvement — with analytics fundamentals. The point is, it's a critical metric for your business. Another way to find the metric you want to change is to look at your business model. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

andrewchenblog.com

JANUARY 28, 2010

Check out my list of featured essays How to create a profitable Freemium startup (spreadsheet model included!) For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. Andrew Chen New here?

CPA 51

CPA Retention Viral Acquisition 51

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. The topic of scaling startups is one that I enjoy thinking, living and writing about (most recently, Scaling the Chasm ).

Metrics 20

Metrics Churn Rate Acquisition SEM 20