Business Model Cost Customer Development Retention 
Steve Blank
MAY 6, 2015
These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.). They are: value proposition, product/service the company offers (along with its benefits to customers).
Steve Blank
APRIL 4, 2011
This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) The good news was that customers said that their minimum viable product (easily organizing research papers) was correct.
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YoungUpstarts
SEPTEMBER 12, 2012
This makes them far more credible to other potential customers than agencies or internal employees. The company was having a noticeable customer retention issue several years ago. Retention rates had declined from the high 90s to the mid 80s, which senior management felt the need to address quickly.
YoungUpstarts
OCTOBER 10, 2012
If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.
Steve Blank
MARCH 4, 2014
These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. Every large company, whether it can articulate it or not, is executing a proven business model (s).
View from Seed
SEPTEMBER 11, 2019
Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. For consumer companies this is usually around user acquisition, engagement, and retention. B) Post-Product Companies.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
But all that investment in growth and sales force didn’t have a long-term payback, and the actual value of the product to small businesses wasn’t as high as claimed, even though the simplest of customer development reveals this fact (ask any restauranteur). Is your company building something of lasting value?
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