A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. So no, this upside-down business model isn’t what a SaaS business should construct. So these costs are amortized over the customers you do land.

Business Model 335

Business Model .Net Revenue IPO 335

ReadWriteStart

MARCH 8, 2021

While there’s nothing inherently wrong with this approach, and you do need customer acquisition to help your company grow, it often neglects an important counterpoint: customer retention. . Customer retention is the practice of ensuring that your current customers stay with your brand and/or continue buying from you in the future.

Startup 127

Startup Retention Acquisition Agile 127

Startup Professionals Musings

JULY 9, 2017

An effective tool I see used more and more, as a prelude to a more detailed business plan, is the Business Model Canvas , first introduced by Alexander Osterwalder back in 2008. In my experience as a new business advisor, a business is nothing until people are aligned and work in sync. Key resources. Try this one.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

ReadWriteStart

JUNE 8, 2021

But with efficient employees, your costs decrease, customer loyalty increases, and your business model will have a much better chance of success. You’ll need to think about employee retention. But many of the strategies that boost employee productivity will also boost retention by proxy.

Employee 127

Employee Product Startup Software Review 127

VC Cafe

JANUARY 24, 2023

In one of the sessions I attended the room was packed with developers, and in the web3-focused session, most of the chatter was not on NFTs or Play to Earn, but on the potential of generative AI to reduce costs, increase productivity and test various aspects of the game creation value chain from ideation, to development and marketing of games.

Generative AI 104

Generative AI San Francisco Technical Review Europe 104

Board Effect

DECEMBER 23, 2022

Selecting the right workforce planning model can help solve these problems for many nonprofits as it is not cost-effective to have employees standing idle during a shift, and employees who feel overworked may lose their enthusiasm for the job. Improve Retention . Crafting the Right Workforce Planning Model.

Software Review 52

Software Review Technical Review Retention Employee 52

Steve Blank

MAY 6, 2015

These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.). activities necessary to implement the business model. cost structure resulting from the business model.

Lean 120

Lean Agile Business Model Customer Development 120

YoungUpstarts

JANUARY 7, 2018

The digital revolution is disrupting the traditional business model for small and medium businesses (SMBs). Predictive analytics help determine the most effective markets for adspend, suggesting areas where the product is being well-received and those where the cost of customer acquisition is unreasonably high.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

ReadWriteStart

JANUARY 25, 2020

On the topic of ecommerce, one wonders to what extent this business model is applicable, and where is it likely to end? It’s the extent of this phenomenon that has resulted in soaring businesses across the world. You have your business venture ready, you’ve bought the domain and hosting, and prepared to be famous.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

Startup Professionals Musings

JULY 13, 2019

An effective tool I see used more and more, as a prelude to a more detailed business plan, is the Business Model Canvas , first introduced by Alexander Osterwalder back in 2008. In my experience as a new business advisor, a business is nothing until people are aligned and work in sync. Key resources. Try this one.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

Steve Blank

APRIL 4, 2011

This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) Politely it was described as “poor customer retention” but in reality it was because the product was really hard to use.

Customer 236

Customer Business Model Nebraska Cloud 236

Hearpreneur

JANUARY 1, 2023

During such times a firm should take measures that have historically been thought to safeguard it, such as cutting costs, lowering goals, and keeping an eye on cash flow to weather the impending storm. If possible, settle debts before being subject to inflationary costs for your business. 2- Create an emergency fund.

Entrepreneur 96

Entrepreneur Software Review Technical Review Revenue 96

YoungUpstarts

DECEMBER 23, 2014

Seeing the bigger picture and focusing on the impact your business will have on the community will help you develop an internal culture that attracts loyal employees and customers. Every business owner should strive for a 100% percent client retention rate. Unfortunately, if your business model fails, , so does your business.

Leadership 252

Leadership Business Model Retention Advertising 252

Up and Running

SEPTEMBER 14, 2021

You can also do the following: Increase the level of client happiness and retention. When you give them your proposal, they’ll have first-hand experience of how much money can be saved in the future by employing an expert rather than by cost-cutting. Show them you’re a dynamic business.

Sales 152

Sales Audience Social Media Email 152

Startup Professionals Musings

MARCH 25, 2023

Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream.

Valuation 235

Valuation Revenue Viral Retention 235

SoCal CTO

MARCH 11, 2010

Show me how much each unique visitor is going to cost you in search engine optimization and pay-per-click search engine expense. And you definitely should have ideas around important proof points for the business. Great stuff! And it’s surprising how few startup founders think in those terms.

Metrics 159

Metrics Startup Retention Software Developers 159

Startup Professionals Musings

JUNE 21, 2020

Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream.

Revenue 434

Revenue Valuation Viral Retention 434

Up and Running

JULY 10, 2019

This is a great example of the brand running through every aspect of the business. . Why referrals and retention are the keys to long term growth. For any fitness business, be it big box or boutique, the best way to succeed in the long term is through referrals and retention.

Retention 70

Retention Social Media Software Review Acquisition 70

The Startup Magazine

NOVEMBER 11, 2021

Even the smallest problem costs money in the long run. This hurts a small business more than a bigger one. Businesses that constantly see teams blaming each other for an issue with a product or seem to avoid one another have an issue with communication. That’s not a good business model , and it hurts the entire business.

Retention 183

Retention Employee Business Model Small Business 183

Hearpreneur

NOVEMBER 2, 2022

One notable change on the horizon for my business is the use of LED walls in exhibits, which is growing more prevalent as the technology has become more reliable and the cost has decreased. That’s not an HR policy or a perk; it’s our actual business model. 9- Customer Retention. 15- Reduced operating costs.

Technical Review 105

Technical Review Software Review Artificial Inteligence Technology 105

YoungUpstarts

SEPTEMBER 12, 2012

The company was having a noticeable customer retention issue several years ago. Retention rates had declined from the high 90s to the mid 80s, which senior management felt the need to address quickly. As a result, retention rates rebounded back up to the high 90s. SAS Canada is a good case in point.

Customer 168

Customer Social Media Retention Canada 168

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2016

The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar. So, retention is most-important, regardless of stage.

Metrics 270

Metrics Retention Revenue Equity 270

YoungUpstarts

OCTOBER 10, 2012

If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost. But it does require some new thinking.

Customer 154

Customer Fractional CTO Canada Technical Review 154

YoungUpstarts

DECEMBER 5, 2013

I wanted to find a way to vastly simplify loyalty programs, eliminating most if not all of the costs and making them much lighter to deploy and manage. Throw in some basic CRM processing and analytics, and merchants can get 90% of what loyalty programs provide, for a fraction of the cost. A new paradigm. Early results are exciting.

Programming 150

Programming Turkey Social Media Redemption 150

Hearpreneur

SEPTEMBER 22, 2021

It drives media attention and fosters customer retention rate, which is why most companies strive to have it in their mission statement. Tesla Tesla invented a successful business model for bringing compelling electric cars to the market. It cuts production time and costs in half without compromising functionality or style.

Technical Review 124

Technical Review Entrepreneur Software Review SEO 124

Startup Professionals Musings

AUGUST 31, 2014

The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability. Cost-based model. Value model.

Revenue 287

Revenue Startup Business Model Retention 287

Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. Every large company, whether it can articulate it or not, is executing a proven business model (s).

IRR 335

IRR Startup Business Model Agile 335

Up and Running

NOVEMBER 23, 2021

Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? Especially when you’re busy managing several large and small functionalities that form just a part of the entire selling process. What models of eCommerce fulfillment are available?

eCommerce 110

eCommerce Customer Retention Reputation 110

Both Sides of the Table

OCTOBER 10, 2011

They are potentially different business models. The decision to split the businesses : 3 out of 5 stars. I really like the clarity of two business units – whatever you name them. They’re the “cost conscious” segment and perhaps overlapping with the “technology laggard” segment.

Customer 287

Customer Technical Review Caching PR 287

Startup Professionals Musings

MAY 23, 2013

The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability. Cost-based model. Value model.

Product 290

Product Revenue Business Model Retention 290

ReadWriteStart

MARCH 3, 2021

Growing a business is always challenging, but it’s often the hardest in the earliest stages of development. You’ll be operating with limited resources, limited knowledge, and quite possibly, a business model poised to change in the immediate future. For example, if the cost per click (CPC) is $0.50

Early Stage 125

Early Stage PPC Retention Churn Rate 125

NZ Entrepreneur

APRIL 29, 2019

However there is also the opportunity to change your business model, because of what IoT capabilities allow you to do differently. For example if you have an asset that gets taken to market in some way, what would happen if you didn’t actually transfer ownership from your business to a customer?

New Zealand 40

New Zealand Technical Review Retention Acquisition 40

Hearpreneur

AUGUST 21, 2020

Innovation drives media attention and fosters customer retention rate, which is why most companies strive to have it in their mission statement. AMD’s innovation came in the form of its products which were able to deliver the same, if not better, performance at a lower cost. 1- Open Bionics. Photo Credit: Christopher Kim.

Entrepreneur 149

Entrepreneur St. Louis Technical Review Mobile 149

Startup Professionals Musings

DECEMBER 1, 2017

The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, including brand image, funding requirements, and long-term business viability. Price based on product costs plus margin.

Revenue 166

Revenue Affiliate Advertising Retention 166

ConversionXL

SEPTEMBER 15, 2020

They applied a community-powered business model to the mobile sector, similar to that of Wikipedia, hence the name “giffgaff,” which means “mutual giving.”. It combined bundles of data, calls, and messages–which you’d usually get only with a long-term contract–with the flexibility of a contractless PAYG model. Image source ).

Customer 85

Customer Community Revenue Software Review 85

SoCal CTO

OCTOBER 8, 2009

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225

Metrics Startup Retention Acquisition 225

ReadWriteStart

OCTOBER 2, 2023

A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success. Customer acquisition cost (CAC): CAC is the money a company spends to acquire a new customer. A well-designed user experience can increase user engagement and drive customer loyalty.

Design 105

Design Product Churn Rate Architecture 105