Steve Blank
SEPTEMBER 5, 2013
Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. Filed under: Customer Development , Lean LaunchPad , Teaching.
ConversionXL
JUNE 2, 2022
There are other factors involved in making your decision, such as: The complexity of the buying cycle. Account-based sales cycles are more complex than a sales cycle targeting one person. The sales cycle will be longer than that of a small business owner deciding for themselves.
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Startup Lessons Learned
MAY 9, 2012
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. Since then, Brant and Patrick have been tireless advocates for the whole Lean Startup movement. Market segments drive your business model.
Startup Lessons Learned
APRIL 14, 2009
What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Then we could focus on standardizing a product that could have an automated sales cycle online.
K9 Ventures
AUGUST 13, 2010
So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. In my mind, there are two main facets to Revenue Development: a) Business model iteration, and, b) Pricing iteration.
ConversionXL
JUNE 14, 2021
This message appeals to customers who value a comfortable shave without leaning solely on the subscription business model. If we were to create a USP from this conversation alone, a better USP might be “Razors that don’t tug or tear, delivered to you every month.”. Convenience is table stakes in the DTC landscape.
ConversionXL
JUNE 2, 2022
This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. That’s the power of marketing to a chosen few rather than everyone.
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