Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel.

Lean 259

Lean Silicon Valley Startup RSS 259

Occam's Razor

JULY 1, 2008

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. Not that hard.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

FEBRUARY 26, 2014

Learn the release schedules for new products, new content, new campaigns within other channels. Quick Killer Tactic: If you’re in the lead generation business, save money on low-to-no staff days by turning off Campaigns or drastically reducing bids on days when your business isn’t ready to jump on the leads you’re creating.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

FEBRUARY 9, 2016

October 2012 – Erin Turner and Gagan Biyani host the first Growth Hackers Conference in Menlo Park, California. Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. An Epic List of 100 Growth Hacks for Startups by Search Engine Journal. via TechCrunch). …Really?

Retention 48

Retention Metrics Acquisition Conversion 48

ReadWriteStart

MAY 12, 2011

Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. Then Taariq Lewis from San Francisco, California, presented Stanzr, a lightweight online events platform specifically focused on moving qualified leads generated through webinars towards a close.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

Duct Tape Marketing

MAY 17, 2017

He’s a brilliant writer, he’s prolific, he writes a blog post every day, that consistency and that particular channel is not going to be right for a lot of thought leaders. So one of the things I like to say is what works for [00:12:01] doesn’t necessarily mean it’s going to work for you.

Audience 33

Audience Business Model Leadership Social Media 33