ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Pay attention to your close rate per channel. This uncovers more themes).

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

SEPTEMBER 11, 2018

So what information can you glean from an outbound campaign that is successful? If you begin to generate responses to an outbound campaign, you’ll know that you’re onto something. Revamp your call to action on your website to reflect the messaging in your outbound campaign. Adopt a similar tone in your social media posts.

Marketing 62

Marketing Social Media Campaign Curation 62

Duct Tape Marketing

JULY 11, 2014

Here businesses need to look at the ways they are presently acquiring leads, contacts and, in some cases, front-end sales. Some collecting strategies include landing page optimization/split-testing, opt-in form variations and drop-down segmentation, outbound lead generation campaign design.

Small Business 69

Small Business Marketing Lead Generation Email 69

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. This is a little harder to do for channel sales, but still extremely valuable. Bookings is the pre-cursor to Revenue. But this can be expensive to increase.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

SEPTEMBER 8, 2011

You’ve probably also seen or felt the impact of this mentality in the offering of free white papers, how to seminars and evaluation sessions. But what about in a lead generation environment where you’re trying to create awareness and land an appointments? Here’s a simple campaign that I’ve seen do just that.

Lead Generation 62

Lead Generation Vertical Naming Email 62

Duct Tape Marketing

OCTOBER 3, 2013

To effectively make the most of their media resources, Hollister leveraged Twitter promoted hashtags to increase campaign exposure. The hashtag drove consumers to the Flock-To-Unlock experience, where they were encouraged to generate further earned media. Link to white paper – [link].

Media 61

Media Social Media Advertising Audience 61