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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Most people won’t buy anything on the first visit, so you need to capture emails. In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. image credit.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Gavin Braman, Co-Founder @ Drifting Creatives. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. It’s like they thought about the attendees and what they need and then designed a format focused on them.

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Send Mike an email – mblumenthal@nearmedia.co. He's the co-founder and analyst at near media, where he researches and reports on reputation reviews and local search. Marketing Podcast with Mike Blumenthal.

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The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

ConversionXL

Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. Similar concepts can be applied to email, direct mail, ads, and to any other marketing material for that matter.

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Knowing your customer is key to conversion rate optimisation

The Equity Kicker

A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one. That’s one of the reasons many businesses founder just after launch. Singularity/Simplicity – pages with only one goal and no clutter convert much better.

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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. Avail (ecommerce personalization).

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Finding your One Metric That Matters

leananalyticsbook.com

Founders are magpies, chasing the shiniest new thing they see. To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. Media is about time on page, pages per visit, and clickthrough rates. The One Metric That Matters. August 7, 2012 by Alistair. Collaborative.

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