ConversionXL

APRIL 29, 2013

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Viral/ Emotional State.

Campaign 130

Campaign Email Framework Clickthrough 130

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. The State of Video in 2016.

Video 48

Video Conversion Mobile Search 48

leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. That might sound pretty standard, but the variety of revenue models can complicate things. Game startups care about Average Revenue Per User Per Month and Lifetime Average Revenue Per User (ARPUs). It’s not that simple.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Revenue is usually a good metric to use to evaluate effectiveness of test. You have three parameters: medium, source, campaign name. Increase virality –> decrease eCPA.

Retention 48

Retention Algorithm Software Review Conversion 48