ReadWriteStart

MARCH 3, 2021

Limited brand equity. If you focus too much on short-term measures, you’ll have trouble sustaining long-term growth in a cost-efficient way. Pay Per Click (PPC) Ads. That’s why it’s valuable for new businesses to complement those tactics with pay-per-click (PPC) ads. For example, if the cost per click (CPC) is $0.50

Early Stage 125

Early Stage PPC Retention Churn Rate 125

Duct Tape Marketing

FEBRUARY 3, 2022

They may just do PPC or just do SEO or just do creative, but they're all over the, the country. So the first thing we do is we've gotta get on the same page with evaluation as a firm, we will always do evaluation at no cost to just get on the same page and say, this is what your business is worth. To do the fulfillment.

Entrepreneur 76

Entrepreneur Technical Review Cofounder Valuation 76

Gust

OCTOBER 6, 2011

Second – timely, cost-effective customer acquisition is a matter of life-or-death to most startups. There’s only one catch though: it takes a complete marketer to make that kind of contribution, and the skill set of a complete marketer goes way beyond, let’s say, managing a PPC campaign. It’s almost counter-intuitive.

Acquisition 87

Acquisition Marketing CPA PPC 87

maplebutter.com

JANUARY 8, 2013

Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I have a proposal written up including full cost and revenue projections. Ideally you can pay them based + equity so that you’ll get their attention and focus on the project. They care about real product.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Starting a blog on Wordpress costs nothing, and good Wordpress hosting can be very inexpensive, too.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. But it gets worse.

Metrics 152

Metrics Analytics Search Channel 152