ConversionXL
JUNE 16, 2022
A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy.
Up and Running
OCTOBER 13, 2022
As you find your footing and begin to scale, you might feel ready to hire a formal executive team. What’s right for one company may not make sense for another, but the goal is always the same — to hire talent that will ultimately help the business thrive. When is the right time to hire an executive team?
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YoungUpstarts
APRIL 6, 2015
by Tal Segalov, CTO & co-founder of Mintigo. Last year, Twitter announced that it would unveil its Buy Button in the first quarter of 2015, cementing the role social commerce will play in the way businesses must market their products to consumers. Hire the right marketing team. Never neglect mobile operations.
Hunter Walker
JULY 6, 2017
and super strong response rates (about 200k in each campaign) but every week we’d have a couple dozen “out of flow” messages. First two hires were a CTO and Chief Data Scientist and they were out of DoSomething.org. So much of who we are today we owe to Chris Johnson, the founding CTO.
SoCal CTO
MAY 15, 2009
Corporations increasingly see social media as a key PR, communications and marketing medium. Social networking sites and microblogs are used not only to build company brands, but to foster productivity; social media tools help build communities around the question, "What are you working on?" in Computer Science.
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. NVV: How did you adjust?
This is going to be BIG.
FEBRUARY 26, 2010
Correction: Last week's CTO position at Modcloth is actually a San Francisco opportunity, not Pittsburgh. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition.
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