VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. Image Source. click rate.

Retention 48

Retention Email eCommerce Software Review 48

Occam's Razor

JULY 31, 2006

Conversion rate is a very important metric, used properly. More importantly being a practitioner I feel metric definitions should incorporate on the ground reality and using Unique Visitors accommodates that reality. Is your company heavily into Direct Marketing (email, snail mail etc)? So hopefully it was helpful to you.

Analytics 115

Analytics Conversion PPC Metrics 115

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. He runs that as a passive income stream, so that’s another strategy, especially if you already understand direct marketing and that’s your business. It’s entirely up to you. Increase traffic.

Technical Review 76

Technical Review Software Review Prospectus Audience 76