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This Week in Venture Capital – Episode 4

Both Sides of the Table

This week’s guest was David Travers from Rustic Canyon Partners. It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. What I found strange about this funded was the fact that it was led by Summit Partners.

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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

In other words, this direct marketing strategy uses a smartphone’s (or other mobile device’s) location to alert the person who owns the device about an offer from a nearby business. Most importantly, you implement this geofencing campaign during the time that brides tend to take tours of wedding venues in the area.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling.

Analytics 248
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How to Take Your Business to the Next Level

Women Entrepreneurs Can

For example, if you usually market with just Google ads and SEO, you could send your products to online influencers and ask them to review them, or you could go old school and join a direct marketing campaign. Look at your current marketing and work out new ways to tell more people about what you do. .

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Find road-trip partners on Zimride. Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. Visit our Partners: USA WEEKEND. You can rent a room to strangers at Airbnb and CouchSurfing.

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Less is More, More or Less

Steve Blank

And once you got the data you asked for, it still took weeks or months for a marketer to tease out any customer insight and trends from the data. And if you actually want to respond to shifting customer behavior by running a new marketing campaign (ads, email, etc.,) it would again take weeks or months. An Epiphany.

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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling.

Analytics 177