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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses may click on each other’s PPC ads to waste money. Click farms.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Did one group see one marketing message that the other didn’t?

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5 Insights from Every Speaker of ConversionXL Live 2015

ConversionXL

Zalando has seen huge growth in Europe, overtaking many established, big ecommerce companies. Never start a marketing campaign without a dedicated landing page. ecommerce site) – the order in which the search results are presented is typically far more important than the search itself. What are potential solutions?

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Spying on Your Competitors to Increase Conversion Rates

ConversionXL

The best place to start for anyone in the UK / Europe are the Money Saving Expert Forums , it’s one of the largest consumer groups on the web and many retailers / businesses have threads created about them on a daily basis. You can use this technique for a variety of websites but one area that it really excels is with ecommerce websites.