Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Email Marketing: Campaign Analysis, Metrics, Best Practices. Brand Measurement: Analytics & Metrics for Branding Campaigns. Hiring a Senior Web Analyst? 7 Best Practices.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). You struggle to get budget to hire Analysts or Marketers. Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

DECEMBER 9, 2013

People become frustrated (you hire smart people, they run off to build you the Taj Mahal, meanwhile you don't have a functioning toilet). Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). Business results suffer.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

OCTOBER 30, 2019

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Or maybe one gets mostly organic search traffic while the other is a non-indexed destination for paid social campaigns. Reactivation.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Or maybe one gets mostly organic search traffic while the other is a non-indexed destination for paid social campaigns. Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48