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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Thankfully, the effect of these types of clicks on your campaigns is minimal. .

PPC 121
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Social Customer Service Metrics: 3 Case Studies

Duct Tape Marketing

How has marketing changed thanks to social media? The burger franchise is all about social media for marketing and customer service. Online Marketing Specialist, Kenneth Westling, identifies three facets of the Five Guys social media campaign that contribute to its success: Prioritizing customer service.

Metrics 28
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Media & Marketing. Media Agencies. Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Noonan: The Romney Campaign Needs a New CEO. Management. Small Business. More Industries. Accounting. Advertising. Broadcasting & Entertainment. Computer Hardware. Computer Software. Consumer Products. Defense & Aerospace.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics?

Metrics 137
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

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How to minimize customer acquisition costs

Duct Tape Marketing

Be attentive: Through email and social media, remind customers you’re there, that they need to re-subscribe, refill, etc. Take pictures and personal videos and post them on your blog and social media. With rewards, you can create user-generated campaigns. Chobani used the content on the website, billboards, and social media.

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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

He lives in a small town in Idaho, so he can find out from Census.gov how many families live in his town. Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. You have visits that you assume from clicks through social media.

Lean 60