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Joseph Ashford’s Top 8 Marketing Tips for Startups

The Startup Magazine

His experience includes developing a marketing strategy, producing events, public relations, strategic planning, investment opportunities and crisis management. By launching a small campaign, startups can inexpensively test a concept before investing in a full marketing campaign. Know Your Ideal Customer.

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Lean Marketing: Public Relations strategies for small businesses and startups

crowdSPRING Blog

One of the least expensive and most effective ways that small businesses can grow is through the strategic application of public relations. You should determine exactly what it is you are trying to accomplish through public relations efforts and then measure your progress towards that goal. 2,500 Twitter followers?

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Integrating Digital Platforms in Financial PR: Maximizing Impact in the Digital Age

The Startup Magazine

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.

PR 147
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How to Properly Use PR and SEO to Amplify Marketing Results

ReadWriteStart

Crafting a product description is part of public relations where the producer paints a picture of the product. SEO brings in the online search patterns which the possible consumer uses to get information. Whereas the formulation of the statement drives the meaning, how it sounds, and the target market informs its development.

PR 180
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Small Business and the Death of Newspapers

crowdSPRING Blog

People, and businesses, need information the same way they need food and oxygen – it is a sustaining force in their lives, without which they would wither. Anyone with a web browser pointed at Twitter and a knowledge of how to leverage hashtags and search can avail themselves of a stream of raw information on any topic they can imagine.

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Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand

crowdSPRING Blog

Put together a media kist with appropriate background information; have persuasive pitches and story ideas at the ready; be facile with your facts and figures; and learn to make reporters comfortable that you are a credible and reliable source of information. Better to bite your tongue than to get bit when the interview is published.

Lean 96
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3 Steps to Becoming a Networking Ninja

crowdSPRING Blog

Michelle Garrett of Garrett Public Relations says: Small business owners need to do more networking to make more contacts, not only for possible referrals, but as resources and even as friends you can turn to when you have a question or problem related to your business. image credit: Jurgen Appelo.