article thumbnail

Running conversion optimization experiments the right way with Chad Sanderson

ConversionXL

Learn how to run conversion optimization experiments the right way. In this video, I sit down with Chad Sanderson, Program Manager on the Microsoft Experimentation Platform team, to discuss statistical testing, calculating sample size, and selecting the right tools to help you run statistically significant conversion optimization tests.

Chad 95
article thumbnail

How to Segment A/B Test Results to Find Gold

ConversionXL

This is especially true of big businesses: Chad Sanderson, Subway. Chad Sanderson explains that you must have a methodology to segmentation: Chad Sanderson, Subway. Chad Sanderson explains why he prefers segmenting beforehand, which he calls “pre-registration.”. Chad Sanderson, Subway. The methodology.

Chad 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. As with conversion rates , a “good” open or click-through rate is one that’s better than what you’re getting right now. The result: Copy was easier to write and conversions doubled.

Email 133
article thumbnail

7 Activities That Don’t Scale but Will Win You Customers

Duct Tape Marketing

There is no need to stress right away about what marketing channels will scale because you won’t know which options work best. Spend time walking the aisles, and I love hanging out by the lunch area, if you sit down at the right table and strike up a good conversation you can make a critical connection.

article thumbnail

From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

So just like you could do with a podcast, just like you could do with a YouTube channel is just where are you producing that original material? Well, that's the way that I use Chad GPT is, it's like, make this headline better. And then you can then kind go and do what you want with it from there. John (21:22): Yeah. Give me 10 ideas.

Revenue 79
article thumbnail

Stop trying to please Google with SEO and start properly hyper targeting your audience

The Next Web

Richard Baxter is the CEO and founder of SEOgadget , a creative agency specialising in Technical SEO, Conversion Rate Optimisation, Content Creation and Link Building in competitive industries. SEO is such an exciting, fast moving discipline to keep track of. In the above example, we’re looking for CEOs. Hyper targeting is the new SEO.

SEO 136
article thumbnail

CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. Assign content & channels for each experience. Identify your channels. previous conversations, facebook, intercom…). Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. And we’re off!

Retention 106