Channel Customer Development Early Stage Product Development 
Steve Blank
SEPTEMBER 17, 2009
This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
Startup Lessons Learned
APRIL 14, 2009
In an early-stage startup especially, revenue is not an important goal in and of itself. This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Let’s start with a simple question: why do early-stage startups want revenue?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Steve Blank
AUGUST 27, 2012
It was great to watch him embrace the spirit and practice of customer development. He was constantly in front of customers, listening, selling, installing and learning. I got to spend time inside his company while I was using their software to analyze early-stage ventures. Filed under: Customer Development.
Steve Blank
AUGUST 27, 2009
Thirty years later we now realize that its one the causes of early startup failure. Thirty years later we now realize that its one the causes of early startup failure. This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup.
Startup Lessons Learned
OCTOBER 23, 2013
LSC: Tell us about the customer development you did for your book: Alistair: We''ve been thrilled at how Lean Analytics seemed to resonate with founders. LSC: What''s an example of one metric, other than revenue, that you might look at for a non-tech product? The reality, though, is that every company today is a tech company.
Startup Lessons Learned
MARCH 4, 2009
, it seemed time to return to the subject of investigating who my customers are. Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. But beyond the obvious, its also important to know where customers go to get answers to pressing questions.
Startup Lessons Learned
JUNE 5, 2009
She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. In other words, we want to use the spreadsheet to quantify our progress using the most important unit: validated learning about customers.
Expert insights. Personalized for you.
242 
Let's personalize your content