article thumbnail

Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

I will tell you brief details about seed stage funding, and deal sourcing on this page, so read the conclusion until the end. The following is a condensed explanation of seed funding: Seed money is a form of early-stage financing that new businesses receive from investors in exchange for a share of ownership in the company.

article thumbnail

Why You Should Be Doing Product Discovery

YoungUpstarts

Just because an idea is relevant for you, you may discover it is a super niche market and therefore will either require a dedicated marketing and promotion channel very specific to that audience or may not live up to the ‘unicorn’ expectations you were dreaming of. How is it done?

Product 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Market development involves taking existing products into new markets. These markets will have varying levels of familiarity with your brand and products. New channels.

Marketing 115
article thumbnail

How to Survive Four Common Worst Case Scenarios

Startup Professionals Musings

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Stretch” goals in early-stage are not advised. Setting the wrong or no expectations is another of the most consistent problems I see with every startup.

article thumbnail

Four Common Startup Issues Which Threaten Survival

Startup Professionals Musings

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Stretch” goals in early-stage are not advised. Setting the wrong or no expectations is another of the most consistent problems I see with every startups.

article thumbnail

Worst Case Survival Guide for Startups

Startup Professionals Musings

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Stretch” goals in early-stage are not advised. Setting the wrong or no expectations is another of the most consistent problems I see with every startups.

article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch. During product development and before launch, product marketing responsibilities revolve around the GTM strategy, positioning, and developing messaging. Image Source.

Marketing 110