Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses.

Intellectual Property 283

Intellectual Property Lean IP Open Source 283

Steve Blank

DECEMBER 7, 2009

Posted on December 7, 2009 by steveblank In my 21 years of startups, I had my ideas “stolen” twice. Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked.

Silicon Valley 232

Silicon Valley Non-disclosure Agreement NDA Startup 232

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. In contrast, startups search for a business model. (Or Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.)

Wiki 312

Wiki Lean Management Business Model 312

Steve Blank

DECEMBER 20, 2013

Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter –Customer Discovery in Digital Health. Lessons Learned.

Lean 243

Lean Customer Development IP Agile 243

Steve Blank

MARCH 11, 2015

I pointed out to Bob the irony – in a large company “fear of failure” inhibits speed and risk taking while in a startup “fear of failure” drives speed and urgency. Startups have finite time and resources to find product/market fit before they run out of money. They’ve found product/market fit (what products customers want to buy).

Widget 120

Widget Lean Business Model Metrics 120

Steve Blank

MAY 3, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. The concept of Partners , took some explanation as some teams confused partners with the Distribution Channel.). After a week of hectic customer discovery , the team further refined their new business model.

South Dakota 223

South Dakota Business Model Lean United States 223

Startup Lessons Learned

JANUARY 11, 2009

Those who have tried to build apps that exist just as glorified landing pages or marketing channels have generally failed. Other than that, you know their IP address, maybe their browser version or what country they are in. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68