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Go global or grow local? The Kiwi startup quandary

NZ Entrepreneur

Founded in 2015, Niesh provides an app designed to meet the challenges of the modern university student, and now offers both a suite of services for brands to connect with the youth market and deals to make every student’s life easier. New Zealand startups need to know that the local market is limited by the relatively small population of 4.8

Global 51
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How To Market In A Time Of Crisis

YoungUpstarts

Stay active on social media, responding to messages and issuing formal communications on your website, and make sure that every word should be clear, compassionate and relevant. New Zealand, for instance, has controlled the outbreak more successfully than the US and many countries in Western Europe.

Marketing 264
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How to make the January ‘quiet time’ work for you

NZ Entrepreneur

There are a growing number of alternative lending options available to small businesses in New Zealand. They’re not the newest tools out there, but email and social media are still highly effective channels for reaching customers. Adrienne Church is General Manager at Prospa New Zealand.

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Mistakes Small Businesses Make In The Online World

YoungUpstarts

If it doesn’t look good, it’s best you speak to your web designer about making the necessary changes. Also, it will always be a good idea to have a company blog where you publish company news, industry insights, and more. Great choices include GoDaddy for those in the United States and [link] for those in New Zealand.

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7 Ways to PR your Personal Brand on a Budget

Duct Tape Marketing

We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The old personal branding tactics of blogging or social media marketing may already be taking up all your spare time. Invest In Photography.

PR 67
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UGC Strategies to Boost Your Brand

Women Entrepreneurs Can

You can have a fantastic website, well-designed, and full of great content, but if it is not SEO-worthy, it will not be found on search engines and will not get leads and conversions. Users can share UGC / UCC via social media platforms, forums, comments, reviews, and open-source sites like Wikipedia.

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Business Startup Tools: A Curated List of Our Favorite Tools and Resources to Build Your Company

Up and Running

While relatively popular in Australia, New Zealand, and the U.K., NameCheckr : What’s great about NameCheckr is that in addition to automatically looking up available domain names associated with your chosen business name, it checks a ton of relevant social platforms, from Facebook to Youtube to see if the name is available there.