ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. Image source ).

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

JULY 25, 2016

If you have third-party software like Salesforce or Infusionsoft, you’ll want to see how their analytics match up to what you’re seeing on Google Analytics – they might not be passing attributions through properly. Remember all that social media traffic that got lost and ended up being reported as direct traffic?

Analytics 48

Analytics Social Media Channel Campaign 48

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

FEBRUARY 6, 2019

The goal of product lifecycle marketing is not to match the curve but to outline what may work best now and plan for the future. Your product lifecycle will not match it, nor should it. The answers help define which marketing messages and channels will be most influential. But an MBA-friendly curve rarely translates to reality.

Product 124

Product Marketing Differentiation Harvest 124

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JULY 11, 2016

Marie Polli – Taking Your Customers on a Journey That Matches Their Expectations. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48