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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. He tripled Microsoft’s sales to $78 billion and profits more than doubled from $9 billion to $22 billion. These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading.

Azure 120
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How To Make Better Business Decisions Using Google Analytics

Up and Running

Which websites, Google Ads campaigns , or search engines brought them to your website? User acquisition data is fundamental to maximizing your return on investment for marketing. Customers use a variety of channels to get to your website. Here is a summary of the most commonly-used channels. Target high-traffic channels.

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Ecommerce Email Marketing: How to Increase Conversions

ConversionXL

So what’s the truth about the state of email marketing in ecommerce? A few years ago, Custora declared that email accounts for more than 7% of all ecommerce user acquisitions, making it the second-most effective acquisition channel (behind search). a sale, an email), the more important context becomes. Not necessarily.

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How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Direct Marketing vs. Transactional: Which Is Best? Not necessarily.

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5 Easy, Free Ways To Get The Word Out About Your Company

YoungUpstarts

Content marketing and search engine optimization. Those are things only big fancy companies with big fancy marketing departments do, right? You can create a blog that will help improve your search engine ranking for free. And better search engine rankings means more visitors and more customers. Don’t believe us?

Channel 100
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

The suggestions engine they have. Then they match it back to their rules engine that serves me the best options. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. I really do. It is such a cool service.

Web 164