ConversionXL

NOVEMBER 23, 2022

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Product should be your main channel for customer acquisition, retention and expansion. And the content you create will differ depending on the channel: long-tail, pain-point content for SEO, or conversion-engineered landing pages for PPC.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

AUGUST 19, 2020

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Customers that converted in the last year that had a sales cycle of less than x weeks. You can also look at prospects in the trial that got a certain email follow-up sequence or went through a particular customer onboarding process. Acquisition Efficiency.

Conversion 48

Conversion Retention Acquisition Metrics 48

Brandanew

DECEMBER 21, 2015

Some products have a strong seasonal surge around the holiday season, and you need to be aware of your sales cycles. You can increase your online sales at Christmas by planning: Offers, promotions & sales. Send email newsletters to your customers or customize emails e.g. for last minute Christmas delivery.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

OCTOBER 7, 2022

Understanding CAC by each channel helps you identify areas of opportunity and streamline operations for better ROI. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Which marketing channels are performing best? Landing pages.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Sales finds aligned accounts and works with marketing to create customized journeys. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. What’s the current relationship between your marketing and sales teams?

Customer 98

Customer Marketing Channel Acquisition 98