ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). 1x hacker in charge of product/development. 1x hipster working with both product and growth.

Revenue 60

Revenue Acquisition Channel Campaign 60

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. And if you dont know who your customer is, perhaps some customer development is in order? I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167