View from Seed

MARCH 3, 2015

Ellie Mirman: When I came in, Mike [Volpe, HubSpot’s CMO] had a to-do list of the things he wanted us to do, the top one being to start a webinar series. NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.”

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Sales finds aligned accounts and works with marketing to create customized journeys. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. What’s the current relationship between your marketing and sales teams?

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

NOVEMBER 17, 2022

I was in sales and marketing, and Andrea was in operations and dementia care. And we just kind of rose through the ranks with some of the largest senior living operators, publicly traded companies in regional divisional, and then national VP positions. Debbie Howard (21:09): So I do listen to a lot of podcasts and webinars.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Post-summit, iRidium kept in touch with their top prospects and scheduled webinars. Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

OCTOBER 7, 2022

Understanding CAC by each channel helps you identify areas of opportunity and streamline operations for better ROI. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. 7,000) Total marketing spend + total sales spend / (500) new customers = $14 per customer.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

MAY 27, 2022

Very few, if any, of these interactions are with a sales rep. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you.

Demand 95

Demand Management B2B Campaign 95

Startup Lessons Learned

APRIL 14, 2009

Compared to the million-dollar startup, they are operating at micro-scale. Because they have no presence in the market, they have to find distribution channels to bring in customers. Then we could focus on standardizing a product that could have an automated sales cycle online. How does that stack up? Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167