article thumbnail

How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”. This means companies in the health vertical need to recognize that the majority of its users are coming from a mobile device. First-party URL shortening and widget sharing data.

Mobile 48
article thumbnail

Growth Marketing: The Skills and Frameworks You Need

ConversionXL

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

HOW TO: Build an App for Your Small Business

mashable.com

Here, developers and dev shops are organized by vertical so you can find a shop that has expertise in the kind of app you want to build. It’s also a good idea if you want a cohesive campaign that reflects your company’s goals, messaging and branding across multiple channels, from Facebook to smartphones.

article thumbnail

9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

For example, creating a rule in the Groove app tends to take between 10 and 30 seconds, while customizing a support widget is a 2 to 3 minute task. When looking closely at the verticals above, they found that two forces were at play—instant gratification and customization. The Execution. image source. The Execution.

Retention 106
article thumbnail

Software Eating Industries

Mucker Lab

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. Instead of aiming for hundreds of millions of dollars in software licensing revenue – they want to conquer existing industries and aim for tens of billions of dollars in widget revenues. Software is eating industries.

Software 107
article thumbnail

Ramping Your Brand For Exponential Growth

Duct Tape Marketing

You can either do that with language, but I'm also a big believer in just inserting, because in my industry, we're selling widgets, these are physical art, they're physical artifacts, right? Dr. James Richardson (19:36): I could, if I, if I channel my evolutionary anthropological training, beauty is sex. They don't have a lot of IX.