ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. The result?

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

OCTOBER 2, 2023

A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success. The brand name and logo are simple and memorable, and the brand voice and tone are conversational and engaging. Investing in UX design can also help differentiate your product from competitors.

Design 105

Design Product Churn Rate Architecture 105

Up and Running

OCTOBER 7, 2019

Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Conversion funnel: shows how prospects advance through the marketing funnel in a specific duration.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Reducing churn rate. Making sure the leads are appropriate for your offer. Measuring and optimizing in-product activity.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ReadWriteStart

AUGUST 26, 2022

We’ll have a fun conversation over the next 40-45 minutes. But stuff like retention is super important. So how sticky are your customers, and can you break that down to customer retention? You can break that down into the inverse of that churn. The churn rate increased, and then the stock plummeted by 70 percent.

Partner 132

Partner Cofounder Retention Acquisition 132

YoungUpstarts

JUNE 3, 2016

A lot of businesses historically focus on cost per impressions, clicks, or conversions, but they lack the insight to tie those conversions back to money spent. To calculate your ROAS , simply divide revenue by spend , and you’re on your way to understanding how much each conversion is actually worth. Connecting ROAS and LTV.

Metrics 100

Metrics Churn Rate New York City Marketing 100

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. At the end of the conversation, ask them if they’d be willing to make an introduction. 1 page website w/ simple checkout, then add things as you feel it’ll help increase conversions.

Technical Review 44

Technical Review Startup Cofounder Software Review 44