ReadWriteStart

OCTOBER 2, 2023

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. A visually appealing and consistent design can help create a strong brand image and differentiate the product from competitors.

Design 105

Design Product Churn Rate Architecture 105

Up and Running

AUGUST 16, 2021

The service you offer your customers is the biggest competitive differentiator you have. This means customers will buy from brands that cater to their increasing demands for fine-tuning. Over time it has grown to become a more structured marketing strategy.

Customer 154

Customer Churn Rate Software Review eCommerce 154

Up and Running

DECEMBER 24, 2020

You have strict tiers of service, obvious introductory offerings to track, and can project growth based on sign-ups, churn rate, and the length of the subscription. That way you can avoid holding excess inventory, having to dump product for a lower price, and even not ordering enough to fulfill demand. Conduct market research.

Business Model 93

Business Model Churn Rate eCommerce Software 93

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. A good customer retention strategy serves for more than just saving money on marketing.

Retention 111

Retention eCommerce Channel Community 111

Up and Running

MAY 1, 2014

What are you actually selling and how are you solving a problem (or “need”) for your market? Target Market. If there are multiple market segments for your business, this is where you flesh out the details. Marketing and Sales Plan. How are you going to reach your target market? Target market. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. Here are some, IMHO, differentiated metrics.

Social Media 124

Social Media Analytics Metrics Media 124