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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be?

B2C 141
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Deep Dive: Analytics and Security on a Real Ecommerce Platform

The Startup Magazine

When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. The best ecommerce platforms have multiple layers of security to keep you and your customers safe. Top-End Security.

eCommerce 106
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Churn rate was high for a service that many organizations saw as a “nice to have.” Because we wanted to document every aspect of the process before partnering with new freelance writers. A safe approach is to partner with contractors and freelancers to fulfill new business. Image source ).

PR 120
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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He's the founder and CEO of marketing AI Institute, founder of PR 2020 HubSpot's first partner, agency HubSpots and sponsor of this show. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer.

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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

Getting the first meeting with a VC isn’t easy because each partner at a VC firm gets so many requests for meetings that he/she couldn’t possibly take them all so they tend to prioritize people that were introduced from high-quality sources. Some people find this elitist?—?I against a broad range of similar companies.

Cap Table 336
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Is Your Startup Tracking the Right Metrics?

Up and Running

One of the biggest mistakes people do is they are trying to build things very quickly and as you put together forms, integrate newsletters, and email marketing tools, integrate shopping carts, and different eCommerce tools, oftentimes people don’t put the proper tracking in place. All you can do is fix it going forward.

Metrics 84
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How to Write a Business Plan for a Subscription Box Service

Up and Running

If you partner with a large, wealthy private school district who wants you to provide comic book packages to all their eighth-grade students every month, that contract might be key your business survival for a period of time. What vendors can you partner with to give you discounted or free sample products for your box?