Remove Churn Rate Remove Email Remove Lead Generation Remove Naming
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How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

The best part is that they’re more conversational and far more accessible than email support. Hyper-personalization can vary from calling a customer by their name to suggesting new products and services based on their previous interaction with your brand. What about AI chatbots? In eCommerce , it is exemplified by Amazon.

Customer 154
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Build Success from a Struggling Agency with a Multimillion-Dollar Pivot

Duct Tape Marketing

“We see agencies that are really good at lead generation, for example, they can make that phone ring, but if they’re not good at managing the relationship with the customer, they’re going to leave.” You have to get familiar with the things like cost of goods sold and profit margins and your churn rates.

Mexico 85
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Common B2B Challenges and How To Solve Them

ConversionXL

Since COVID started the number of spam emails and LinkedIn messages increased (doubled at least). One of the respondents said they called it a “Desperate marketing attempt—everybody just tries to book a meeting, try to generate sales qualified opportunities and they don’t have results.” MQL cost significantly increased.

B2B 150
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. It starts with a simple email. Image source ).

PR 120
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The Essential SaaS Metrics for Growth

ConversionXL

While email acquisition generally measures the strength of your top-of-funnel content, this conversion metric is heavily influenced by your mid-funnel content (e.g. Aptrinsic CEO Mickey Alon encourages SaaS companies to go a step further and look at product qualified leads (PQLs). However, churn compounds. Image source).

Metrics 117
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

What emails did they click through? Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Generating awareness through PPC. You can also leverage historical data to send personalized emails. Image source.

Customer 140